Content Drivers – CREATE . DELIVER . ENGAGE

We Are Drivers

In life there are drivers and there are passengers.
We aren’t afraid to get behind the wheel of the creative vehicle.
We choose not to just go along for the ride following trends.

At Content Drivers, We Choose To Drive Every Time.

EYE CANDY

OUR SHOWREEL

01 ABOUT US

Content Drivers is an award-winning, creative development and Social Media production firm headquartered in South Florida.

The Content Drivers team has been producing, scripting and creating some of the most engaging and informative video and motion themed content for more than 15 years. Our team members have won numerous awards and designations in both television and film. They are not only considered by their peers as leaders in the industry but also pioneers in Social Media marketing and the use of creative motion image design utilized in Social Media marketing. As early adopters of motion based content for Social Media marketing our team has given rise to the essential need for all company brands to utilize on a regular and consistent basis new and creative video, Cinemagraphs, GIFs and Parallax on all their social media marketing platforms.
629

VIDEOS PRODUCED

107

EMPLOYEES

276

TELLY AWARDS

2495

HOURS OF B-ROLL

STREAMLINE YOUR SOCIAL

We Streamline Your Social Media Marketing Content Through Our Innovative And Creative Process

With web video content engagements and ad spending increasing 184% by 2020, posting high-end visual content on a regular basis, that’s authentic to your brand, and that drives engagement, has never been more important. We start with a research questionnaire, unique to Content Drivers, to better understand and embrace what makes your company different. This collaboration helps determine your brand’s aesthetics and overall social media content strategy. From there, we develop content, like videos that generate 1200% more shares than text and images combined, that fosters real relationships between your brand and consumer. After that, it just comes down to devising the best approach to reaching your well-defined target audience with our creative content in motion.

ADVENTURE SPORTS

80 %

MEDICAL

85 %

EDUCATION

95 %

HEALTH

70 %

TECHNOLOGY

77 %

FINANCE

69 %

TRAVEL

83 %

1 STRATEGY

Effectively outline and facilitate the type of content YOU need, with the help of our award-winning development team.

2 DEVELOP

Reach your target market with content specifically designed to leave a lasting impression or drive a designed response.

3 TARGET

Keep consumers abreast of changes within the spectrum of the appropriate industry, sector, or discipline.

4 ENGAGE

Impart lasting knowledge to demographics around the world with an organic and principled approach to messaging.

02 SHOWCASED WORK

COMMERCIALS

Title

MAGGIANO’S

Title

DISTRACTED DRIVERS

Title

TEMI THE ROBOT

GIFS

Title

GODIVA SOCIAL

Title

GULFSTREAM PARK

Title

SOUTHWEST PROJECT TIGER

CINEMAGRAPHS

Title

HARD ROCK HOTELS

Title

REDBULL SOCIAL

Title

HARLEY FATBOY

PARALLAX

Title

QUICKSILVER

Title

JOHN DEERE

Title

MOTORBIKE

CORPORATE DEMOS

Title

CAYMUS VINEYARDS

Title

RIVA SPEAKERS

Title

KNICKERBOCKER HOTEL

03 PROJECT PHASES

PHASE 1 PLANNING & STRATEGY

It all begins with your idea. Following best practices, we help you gain insight into the people, the market and the growth you need to have a successful product.

The creation of innovative, high-end, motion-based content, that drives an audience to engage via Social platforms, continues to be undervalued… even by many industry leaders. This specific type of content fosters interaction on a more human level and is key to building brand relationships and promoting organic purchase behavior. We go beyond creating a digital imprint, by infusing the human relationship into our visuals, and by doing so, we create content that is forty times more likely to be shared across social platforms. Whether it’s the development of short-form commercials, cinemagraphs, interactive parallax graphics, or gif images, the Content Driver team customizes a comprehensive creative social engagement strategy with “movement” at its core.

PHASE 2 DEVELOPMENT

The moment a consumer interacts with online content, a relationship is forged. The creative team at Content Drivers works hand-in-hand with each client to develop content that builds genuine relationships between brands and their customers and delivers on the promise of creating an environment of trust and interaction between the client and customer.

We aren’t in the practice of inundating consumers with disengaging content. While plenty of modern marketing practices implement social advertising, the content they release is often a bland, half-baked afterthought. This means no connection… and no engagement. But, if the content starts a conversation between the brand and the consumers, an organic thumbprint emerges and it all revolves around your brand messaging.

PHASE 3 DEMOGRAPHIC ANALYSIS

One of the most rewarding and entertaining processes at Content Drivers begins with creating the perfect archetype, so we can develop content targeted directly at your audience. By applying an archetypal approach, we can better understand the relationships and experiences you currently have and hope to further develop with your customers.

This creates a more humanized engagement environment and offers a real glimpse into consumer possibilities. For example, when our creative team was working on a model and story-line for Southwest Airlines, diversity was the common thread for their campaign that helped us create the right narrative. This approach helps us develop a complete strategy by singularly defining the target audience with a cross-section of creative content that is always in motion.

PHASE 4 MARKETING & DISTRIBUTION

The Content Drivers team isn’t satisfied with just making content... we “create” content by harnessing a team of visual creators to produce interactive visual campaigns that drive action. By communicating brands and associated services or products in a concise, visually coherent manner, our organization provides high-end content specifically for digital platforms and social media engagement.

Once demographics have been determined and honed, our creative team works with each company to develop their brand’s content based on their online social “personality”. This allows for content to be consistent across all platforms, connected to its audience, and effective in continuing the conversation. No two brands are alike. As such, the key objective is always triggering an emotional connection with each interaction. All it takes is a singular vision to begin the path towards truly engaging media. Whatever the delivery device may be, the target audience must feel the intended emotional experience through a unified digital window into the brand, which will cultivate a passionate response from the intended audience.

PSA ANNOUNCEMENT

DON'T TEXT AND DRIVE

04 FEATURED CLIENTS

01 CAYMUS VINEYARDS

We’ve had the honor to work with the Wagner family of Caymus Vineyards out of Napa Valley, California to create content for distribution on television, web and social media platforms. We helped tell the story of the Wagner family’s humble beginnings as fruit and nut farmers to their now very popular line of wines. The first time we met with the father, son and daughter team we knew we had encountered something special. It was our job to get to know the brand. Our personal philosophy is to spend time with our clients so that we can have a deep understanding of their personalities not just from a corporate perspective, but also as humans - their culture, their team, and what makes them tick. It soon became very clear to us that there were three outstanding words to best describe them… family, passion, and love. Because of their insightful techniques as farmers coupled with their innovative, creative spirits as entrepreneurs, you can absolutely taste the difference in the line of wines from Caymus Vineyards.

02 GODIVA CHOCOLATE

Our objective in working with Godiva was to share the history of the company heritage, and inspirational Lady Godiva story. Our use of video storytelling and moving images CD was used to craft a visual narrative of the rich history and corporate culture that has created one of the most iconic brands in both the food and confectionery industries. The CD’s methodology was to focus and frame for Godiva’s audience a visual sense of the care needed and process to produce a high-quality product while highlighting company’s Lady Godiva Program. The program supports extraordinary women, both nationally and locally, who embody the spirit of Lady Godiva’s attributes of selflessness, generosity, and leadership. For all it’s worth, GODIVA has been the premier international maker of the fine Belgian chocolate since 1926.

03 SOUTHWEST AIRLINES

When CD first engaged with Southwest, we asked CEO Gary Kelly “What would be our objective in telling the Southwest story.” He stated that, “From the beginning, Southwest embraced diversity because we made flying available to people from all walks of life,” and “We have an egalitarian approach – everybody matters to us, and there is no second class. That’s a core belief in our company that permeates everything we do.” So, CD took that corporate culture, value system, inclusiveness, and brought it to life with a series a videos and graphically engineered cinemagraphs. Throughout the production process, the company’s value to their customer audience emphasizing value propositions such as Trust, Comfort, Reliability, and Your Airline.

04 UNIVERSITY OF NOTRE DAME

The University seeks to cultivate in its students not only an appreciation for the great achievements of human beings but also a disciplined sensibility to the poverty, injustice and oppression that burden the lives of so many. The aim is to create a sense of human solidarity and concern for the common good that will bear fruit as learning becomes service to justice.

05 ROYAL CARIBBEAN

The entire Royal Caribbean family is committed to the legacy of hospitality and culture of innovation that is at the core of our guest service, the protection of our natural environment and responsible citizenship in our global community.

06 RE/MAX REAL ESTATE

Since we founded RE/MAX 40 years ago, we have never gone to work a day in our lives. Every day is challenging and rewarding. Gail and I just have a passion for what we do. That hasn’t changed.”

Dave Liniger, Founder of RE/MAX

07 IN DEPTH WITH LAURENCE FISHBURNE

As one of the premier providers of unique short-form content for social media and television, Content Drivers is proud to announce a partnership with the program ``In Depth`` with host Laurence Fishburne. Our team of talented videographers, from around the country, will be working under the leadership and direction of their Senior Producers as they continue to produce their award winning educational content. The ``In Depth`` platform provides a unique educational outlet for innovative stories about a variety of subjects and industries, and we are excited that they’ve selected us as their partner. Through this collaborative partnership, Content Drivers aims to continue to illuminate audiences on the major trends occurring within the world today.

05 MEET OUR TEAM

MARK EMMETT

CHIEF EXECUTIVE OFFICER

DUANE BARNHART

CHIEF CREATIVE OFFICER

BETH BRANNON

VICE PRESIDENT, OPERATIONS

TIM VISSER

CHIEF OPERATIONS OFFICER

BRITTANY TEXEIRA

PRODUCER / DIRECTOR

CRAIG HERING

CREATIVE DIRECTOR

JENNY WEED

COMPTROLLER / HUMAN RESOURCES

JEREMIAH ERIKSON

SENIOR EDITOR

TONY HALL

CONTENT DEVELOPMENT

SHAUN SHEPHERD

MOTIONS GRAPHICS EDITOR

WILL BARNES

PRODUCER / EDITOR

MARY JO VISSER

DIRECTOR OF OPERATIONS

MARGARET DONNELLY

PRODUCER / DIRECTOR

KEITH BAVARO

PRODUCER / DIRECTOR

KYLE HUDSON

PRODUCTION MANAGER

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06 GET IN TOUCH

+1-561-424-0506

1515 S. Federal Highway
Boca Raton, FL 33432

Info@ContentDrivers.com





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